Ydra, based in Greece, is dedicated to the meticulous crafting of natural and organic soaps. Carefully designed with meticulous attention to detail, Ydra soaps present a natural and wholesome alternative to traditional cosmetic products. The brand is firmly committed to creating sustainable and environmentally friendly products, embodying an unconventional approach while remaining true to its traditional roots.
In the process of developing the artisanal soap range at Ydra, the studio immersed itself in the mission of defining the brand’s identity. We aspired to weave a narrative of a unique Greece, bathed in sunlight and brimming with vitality, celebrating the beauty and energy of the country while staying true to its ancestral traditions.
Inspired by the imagery of the Mediterranean lifestyle, the studio meticulously crafted the new identity for Ydra. The interplay of vibrant and delicate colors captures the essence of the Greek nature that served as the muse for the soaps. The finely crafted typographic work conveys the gentle qualities of the soaps, which are good for both the skin and the environment. The typography acts as a translator, conveying the brand’s message with a delicacy that resonates profoundly with the essence of the brand.
To amplify the versatility of the product line, the studio created modular packaging that allows for a diverse array of products through the seamless combination of different colors. This approach reflects Ydra’s commitment to innovation and adaptability while maintaining its eco-friendly practices. The flexibility in modularity showcases the brand’s evolution while staying true to its core values.
In conclusion, Ydra is a brand that celebrates the beauty and energy of Greece while honoring its ancestral traditions. The brand’s commitment to sustainability and eco-friendliness is evident in every aspect of its business. Ydra’s soaps are a natural and wholesome alternative to traditional cosmetic products, and the brand is committed to creating products that are good for both the skin and the environment.
- Agency/Creative: Atelier César
- Article Title: Designing Natural Beauty and Eco-Friendly Packaging for Ydra by Atelier César
- Organisation/Entity: In-House
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: France
- Agency/Creative City: Saint-Mandé
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Creation, Brand Identity, Graphic Design, Photography
- Format: Box
- Industry: Beauty/Cosmetics
- Keywords: packaging, soap, ydra, atelier césar, branding, graphic design, photography
Art Director: Lila Duquet
Art Director: Vincent Brédillet