Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Designing for Disaster Preparedness

Designing for Disaster Preparedness

Judy is a no-nonsense ready kit that provides families with the right supplies and plans to create the best-case scenario for emergency situations. Red Antler partnered with founder Simon Huck to build Judy as a pragmatic option to what can be a potentially overwhelming topic.

Designing for disaster preparedness was challenging and required the right balance of level-headedness and optimism. Red Antler tackled each touchpoint – name, brand identity, color, copywriting, industrial design, photography – from a use-case point of view. Everything from Judy’s alert orange and comforting name to its easy-to-use organizational system and textbook-inspired illustrations transform preparedness from an intimidating task to a point of pride and reassurance.

CREDIT

  • Agency/Creative: Red Antler
  • Article Title: Designing for Disaster Preparedness
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: United States
  • Market Region: North America
  • Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Industrial Design, Packaging Design, Photography, Structural Design
  • Industry: Public Utility
  • Keywords: Preparedness, Survival, Disaster

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
1
Good
Vote
10
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
1
Good
Vote
6
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
6
Bad
Vote
0