Designing a Confident Identity for Above Asking Investor Community

Above Asking is a modern investor community built on the values of learning, connection, and growth. To support this mission, I developed a fully custom wordmark and visual identity system that communicates ambition, clarity, and upward momentum.

Concept and Name

The name Above Asking captures the idea of going beyond expectations—both in investment value and community impact. The logo reflects this through a carefully constructed logomark that combines the initials of “above” and “asking” into a unified symbol.

Wordmark and Logomark

The logomark is divided into two subtle visual parts: one side forms an abstract upward arrow symbolizing progress, while the other curves into a stylized letter “a,” maintaining a sense of balance and softness. This dual symbolism—motion and clarity—is embedded directly into the letterform, making the brand identity both conceptual and visually engaging.

Typography and Customization

The entire wordmark is crafted with a fully customized typeface to ensure balance, uniqueness, and a professional tone. Each letter was carefully adjusted to align with the visual structure of the logomark, creating a strong and cohesive identity.

Brand Values in Design

The final design speaks to Above Asking’s core values: a clear path to growth, a grounded yet modern community space, and an identity that feels smart, structured, and approachable.

This identity system is built to scale—visually simple, conceptually rich, and designed for investors who think ahead.