RH Amar came to DesignHawk with the challenge of updating their dressings range to better reflect their premium price point, refresh the brand and garner attention from a younger audience. Mary Berry’s dressings have a devoted following from those in the know, but their look & feel skewed too heavily to the older generation and lacked the engagement & personality of one of our most-loved food icons.

Working on Mary Berry’s Dressing range was truly iconic. Collaborating closely with RH Amar, DesignHawk revitalised the salad dressing range identity to create a vibrant, contemporary-classic design.

The “world of flavour” illustration injects foodie flair and expanding the messaging to Dress, Dip & Marinade inspires wider usage – complemented by clean, crisp colours, and a typographic style that makes the range stand out proudly on the shelf. The final design is striking in its simplicity and boldly combines classic and modern elements.

And with the same delicious and lovingly crafted recipes as always, the range now boasts a fresh uplift sure to turn heads. The new packs will command attention on shelf and help to maintain its traditional audience while attracting younger consumers to be more experimental with their food.

“Our job, given the competitive set, was to give the brand way more shelf appeal and greater visibility and I assure you that once you see the new design in-store, only then do you realise how eye-catching and standout the new design is!” Brett Goldhawk, Founder of DesignHawk