The Designers Chamber identity was developed to reflect the platform’s mission of building a structured and inspiring environment where designers and clients connect through collaboration and professional growth. As a creative community, the brand needed to communicate clarity, partnership, and innovation within a modern and scalable visual system.
At the heart of the logo lies a geometric composition of squares and diamond shapes that intersect to symbolize the meeting point between designer and client. The overlapping forms represent dialogue, shared vision, and the transformation of ideas into structured visual solutions. The modular construction reinforces balance and precision, expressing a brand built on clarity and thoughtful creative exchange.
Color played a fundamental role in shaping the brand’s tone. A vibrant yet refined green palette was selected to represent growth, progress, and trust — values strongly aligned with education, development, and creative expansion. The system is supported by a clean and contemporary typographic approach that ensures readability and consistency across both Arabic and English applications.
The identity was designed with scalability and adaptability in mind. From digital platforms and social media presence to print materials, merchandise, and environmental applications, the logo maintains its strength and clarity. The grid-based construction ensures consistency across all brand touchpoints while preserving flexibility for future expansion.
Designers Chamber positions itself as more than a platform — it is a structured creative ecosystem. By merging clarity with collaboration, and geometry with meaning, the visual identity communicates a brand built to empower designers, support clients, and grow as a modern creative hub.










CREDIT
- Agency/Creative: Sami Asaad
- Article Title: Designers Chamber Logo and Visual Identity System by Sami Asaad
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Saudi Arabia
- Agency/Creative City: Cairo
- Market Region: Middle East
- Project Deliverables: 3D Design, Art Direction, Brand Identity, Logo Design
- Industry: Professional Services
- Keywords: Brand Identity, Logo Design, Visual Identity, Branding System, Creative Platform, Geometric Logo, Modern Branding, Brand Guidelines, Middle East Design, Saudi Branding
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Credits:
Brand Identity Designer: Sami Asaad









