1 in 4 young people will experience mental ill-health, whilst suicide remains the leading cause of death for young people.
batyr is a for-purpose preventative mental health organisation created by young people, for young people. Their purpose is to improve mental health outcomes by encouraging more open and honest conversations about mental wellbeing. batyr’s programs are run in schools, universities and workplaces to smash the stigma of mental health and provide young people with insight and coping strategies to help deal with mental ill-health. batyr also work with governments and corporates to advance their mission on a national level and drive systemic change.
Designer Rice were engaged to refresh the batyr brand and graphic language for use across multiple channels. From strategy to design, copywriting to implementation the result was a bold, positive and youthful identity that included hand-drawn illustrations, vibrant colours and a custom typeface. This is a flexible, organic identity that has been implemented internally for their communication team to work with across engagement activities and campaigns. The batyr rebrand was a fun and meaningful project to be a part of (not to mention, an awesome team to work with).
“Designer Rice went above and beyond for our brand refresh. From brief through to creative direction and account management, every interaction was a joy and the team just ‘got it’. Their dedication, patience and flexibility unlocked potential we didn’t know we had.” Helen Thorpe – Director of Marketing and Fundraising at batyr.
“We’re super grateful about the energy your team has brought to the work, and the care and effort invested… thanks for going on the journey with us.” — Nicholas Brown, Chief Executive Officer, Batyr
- Agency/Creative: Designer Rice
- Article Title: Designer Rice Rebrands Youth Mental Health Organisation Batyr
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Sydney
- Market Region: Oceania
- Project Deliverables: Brand Identity, Brand Redesign, Copywriting, Creative Direction
- Industry: Non-Profit
- Keywords: Branding, strategy, design, art direction, design, copywriting, mental health, non-profit, charity, design for good
Agency: Creative team