We were approached by one of the most influential personalities in the Brazilian fashion world (Forbes Under 30) and with more than 3.5 million followers, for a super challenge: to create a brand focused on sport / performance, but without losing the personality of owner of the brand. The sport chosen was Beach Tennis, a novelty in the sports field and the new sensation of sports practitioners in Brazil. Beach Tennis is a mix of traditional tennis, with beautiful rackets, dynamism and glamor along with all the warmth and fun of the beach sand. A mixture that has no way of escaping its goal: fun.

After we arrived at a result for the main brand (a mixture of the initials TN, with the symbol “+” to bring the idea of ​​performance, to go further, which together make up a symbol of movement and action), our next step was to create variations of use for the brand to be more dynamic and complete, as well as keyarts to establish an identity and strengthen the concept of the brand and the collection. We work with very vibrant colors, which fit well in the universe of the new sport and bring more identity to life. We also took advantage of the shapes and angulation of the main symbol to generate more solid visual patterns that are consistent with the brand concept, bringing more personality not only for communication, but also for the garments themselves.

With the concept well directed, we took the opportunity to create new shapes and textures focused on bringing more movement and joy to the pieces, and of course, also based on the main symbol.

The inauguration collection of the new brand was launched in the “pre-sale” model, and within a week all the pieces were sold out and still with an immense demand from the public. The brand is already planning new collections and still celebrates the rapid acceptance of customers and the absolute success of the first collection launched.