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Design with Attitude: The Visual Identity of the Underground Record Label Unknxwn

Design with Attitude: The Visual Identity of the Underground Record Label Unknxwn

Unknxwn Records is an independent music label with a clear mission: to give voice to the true sound of the underground. More than just releasing music, Unknxwn represents a break from the norms of the industry — a call to step out of the shadows and into authenticity.

The concept behind the label is inspired by Plato’s allegory of the cave, where the mainstream keeps the public chained to illusions — offering distorted reflections of musical reality. Just like in the cave, what reaches the masses is often a diluted copy of what truly originates in the streets. Unknxwn invites the audience to break free and experience the raw, authentic, and innovative sound from where it all begins.

For Unknxwn Records, music is not a product — it’s expression. It’s culture. It’s art. It’s identity. And this essence is fully reflected in its visual identity.

With strong roots in street culture — from hip-hop to skateboarding, graffiti to urban art — every visual element was carefully crafted to reflect the rebellious and authentic attitude that defines the brand. The color palette, typography, symbols, and graphic textures were all designed to echo the same energy found in the streets and in the beats.

More than a label, Unknxwn is a visual and sonic manifesto. A space where artists are free to create, innovate, and — above all — remain true to themselves. It’s a project that merges philosophy, street culture, and design into a striking visual language, one that resonates with the same truth that pulses through its sound.

CREDIT

  • Agency/Creative: brandsbyjp
  • Article Title: Design with Attitude: The Visual Identity of the Underground Record Label Unknxwn
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Chile
  • Agency/Creative City: San Fernando
  • Market Region: South America
  • Project Deliverables: Art Direction, Brand Design, Brand Identity
  • Industry: Entertainment
  • Keywords: Independent Label

  • Credits:
    Brand Designer: João Pedro Pereira

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