Trive District is an Africa-inspired streetwear brand created to celebrate thriving African creatives. Bold, fun, and youthful, Trive is a tribute to the spirit and power of African creators who embrace their individuality and proudly express their culture. It’s not just a brand—it’s a movement that exudes 100% swag and unapologetically claims space for African creativity on the global stage.
To capture Trive District’s dynamic essence, we designed a visual identity that is both striking and deeply symbolic. At the heart of this identity is the logo: a diagonal arrow seamlessly forming the letter “T” in Trive. This forward-and-upward arrow represents progress, elevation, and the relentless drive of African creators. Paired with a bold, expanded typeface, the logo becomes a visual embodiment of the brand’s mission. It reflects what it means to “full ground,” a Nigerian phrase signifying dominance, confidence, and an undeniable presence. Trive is about thriving, and this logo captures that energy perfectly.
Beyond the logo, the visual language of Trive District is as vibrant, loud, and unapologetic as African culture itself. Every design element celebrates the strength, creativity, and flair of its audience. The boldness of the visuals mirrors the confidence of the brand’s wearers, ensuring Trive District not only stands out in the streetwear scene but also cements its place as the cultural address for African creators redefining their industries.
Through this identity, Trive District becomes more than just a fashion label; it’s a declaration of pride and a bold celebration of the African creative spirit.
CREDIT
- Agency/Creative: Design Teem
- Article Title: Design Teem Crafts a Bold and Vibrant Identity for Trive District, Celebrating African Creativity and Swagger
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Africa, Europe, North America
- Project Deliverables: Brand Design, Brand Identity, Motion Graphics
- Industry: Fashion
- Keywords: Branding, Identity, Fashion, Streetwear, African, Visual Identity
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Credits:
Creative Direction: Amarachi Nwauwa
Creative Direction: Emmanuel Irem
Logo Design: Amarachi Nwauwa
Logo Design: Abraham Olaniyi
Motion Design: Emmanuel Irem
Visual Communicator: Jerry Onwuka
Visual Communicator: Eliezer Yomi-Agbajor