“Skinrock® produces innovative wall covering made of genuine natural stone. Skinrock needed new marketing materials for the Finnish market. In short time we created brochures, business cards and new overall look for the Skinrock® visual identity. Skinrock® quickly broke into Finnish retail market and therefore needed a design with strong communication for the new product family. With a twist of warmth, we brought the Skinrock® visual identity into these products and the whole brand got a new and fresh tone of voice. Product family now can be seen in the biggest interior design and hardware stores in Finland.
Our main goal was to create a sort of foundation for strong impact and to bring together the essence of a design product and the hardware store environment. The concept consists elements from both worlds with metal/steel tones and clean typography. Simplified symbols gives a warm tone of voice to concept and wraps it together.”