The Oil Chemist revolutionises skincare, extending it to beyond the products. It adopts the duty towards making one aware of what they put on their skin. While natural ingredients like fruits and herbal plants are important to The Oil Chemist’s product line, the science involved in making their products is equally important.

We created a modern and premium visual identity with a fresh and soothing colour palette, ensuring a high recall for the brand. For the packaging, we created a unique balance between gradients and illustrations to achieve an output which seems minimal yet detailed. Inspired by the composition, structure, and fluidity found in Henri Matisse’s works, we used bold and assertive strokes to illustrate creepers filled with whimsy and half-split fruits and translated these obvious elements into artistic artworks. We chose to keep the brand and product name in focus at the front of the pack against a simple gradient background, shifting the ingredient illustrations to the side so that each element gets its due space.

When displaying these products, we focused on capturing images that translated into an extension of their brand language. Creating a unique output in an otherwise cluttered industry is never easy, but not impossible either. Using minimal setups with gradients and scientific apparatus, we made sure the consumer is an active participant in understanding that scientific techniques and research are imperative to The Oil Chemist’s process.

With a burst of freshness, every element of The Oil Chemist’s branding rethinks skincare, involving the audience in the science of it all.