Grupo ImasD – Pércimon
The challenge: From a strategic approach to reinvent the entire portfolio of packaging and new product references. We designed a new image of the packaging that would break with the current aesthetics of the brand, which would be a trend and generate emotions, the same that we all feel when eating an ice cream Pércimon.
(ES) ::: EMPAQUES CON PERSONALIDAD :::El reto: Desde un enfoque estratégico reinventar todo el portafolio de empaques y nuevas referencias de producto. Diseñamos una nueva imagen de los empaques que rompiera con la estética actual de la marca, que fuera tendencia y generara emociones, esas mismas que todos sentimos al comer un helado Pércimon.
CREDIT
- Agency/Creative: Grupo ImasD
- Article Title: Design of the New Packaging System for Pércimon Ice Cream Shop
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Colombia
- Market Region: South America
- Format: Bag, Bottle, Box, Cup, Jar, Pouch, Sachet, Tag
- Substrate: Glass, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
