“The Brief: Marcela was keen to inject a little Mexican spirit into her tortilla chips brand. The key was to ensure our designs clearly communicated the authenticity of her product so she could attract real foodies.
Our Approach: The streets of Mexico are ablaze with striking graffiti that draws inspiration from native imagery, pop culture and futuristic designs. We took some of these influences and crafted a design centred on the indigenous Mexican peyote flower. Lively colours, mixed with geometric flowers, sunbursts and modern curlicue fonts created an enticing brand, rich with Mexican flavour.”
CREDIT
- Agency/Creative: Design Happy
- Article Title: Design Happy – Marcella’s Authentic Mexican Tortilla Chips
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
