“With plans to introduce new flavours, Cheque Gum seized the opportunity to overhaul their image.Focusing on the MENA market, Cheque wanted to be the gum of choice for a younger, hipper audience and create shelf impact in a very busy and colourful category.We refreshed the brand from top to bottom with a more youthful and iconic approach. The logo was angled and bursts out of the confines of the box making use of the format and massively increasing shelf standout in a busy market.Bold colourways add energy and zest into the overall designs really pop as a range.”
CREDIT
- Agency/Creative: Design Happy
- Article Title: Design Happy – Cheque Gum
- Project Type: Packaging
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
