“The BriefWe were asked to create a standout gift box for the wildly successful Abelha Organic Cachaca, the essential spirit for the perfect Caipirinha. Abelha organic Cachaça is a distilled spirit made from sugar cane juice and hails from Rio de Contas, a beautiful old mining town which sits amongst the hills and valleys of the southern Chapada Diamantina. It is the most popular distilled alcoholic beverage in Brazil.Our ApproachSuch a lively, bright and unique brand deserved an imaginative, playful and witty gift box. So we took the brand’s key visual of the bees and worked closely with a box manufacturer to create a bespoke beehive structure for the drink to stand in. We then created ‘A very little book of cocktails’ to help people enjoy this spirit to the full.”
CREDIT
- Agency/Creative: Design Happy
- Article Title: Design Happy – Abelha Organic Cachaça
- Project Type: Packaging
- Substrate: Glass, Pulp Paper, Wood
