Introduction: Touchy Feely is an A6 promotional booklet designed to showcase the paper stock ‘Rives’ by Arjowiggins. The Rives range includes subtle felt marked finishes inspired by fashion and fabrics. B&F Papers house four ranges: Rives Laid, Rives Design, Rives Linear and Rives Tradition.
Brief: The brief was to promote the Rives range in a unique and creative way, and to highlight Rives Laid – their newest stock from the Rives collection. Audience: The promotion was targeted at creatives, design studios and print companies. Traditionally, Rives would be a go to for corporate stationary and wedding invites. We saw an opportunity to appeal to larger audience and reimagine the stock’s potential.
Design Process: To do this we created a publication containing 20 original artworks using the stock specifications as content for each. Working closer with our print partner Logick Print we used multiple processes including offset print, 4 colour process, double hit black, fluros, multiple spot colours, hot foil stamping, embossing and blind embossing. The spine is soft glued so that the pages can be pulled out and enjoyed as individual artworks, or as a complete set. The promotion showcases the beauty and intricacy of the paper textures and how they can be combined with innovative printing techniques to demonstrate the paper’s true versatility. Results: Touchy Feely positions the Rives range as the perfect stock for all of one’s luxury print needs. By playing with the senses, we were able to catch the viewer’s attention and encourage them to look a little bit closer and appreciate the beauty and tactility of the stock. Additionally, it serves as a resource tool for printers and creative studios alike. Our intention was to create a piece that would be cherished and kept, as opposed to being discarded after it’s initial viewing. This has given the promotion longevity far beyond a short-lived promotional piece.
- Agency/Creative: Fuman
- Article Title: Design for Touchy Feely Promotional Booklet, a Sensory Overload by Fuman
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: New Zealand
- Market Region: Multiple Regions
- Project Deliverables: Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Naming, Tone of Voice
- Keywords: typography, print, design, poster,