The PG team has developed the external attributes of the brand: packaging design. The idea of the concept is using some “mystery”. After all, perfumes, like women, are not revealed immediately. At first glance, the design looks minimalistic, and only with a more detailed examination reveals an unusual play of materials and textures. This technique reflects the idea of revealing the scent of perfume over time.
CREDIT
- Agency/Creative: PG Brand Reforming Company
- Article Title: Design for the New Mary Ann Perfume Brand for Dilis
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Poland
- Market Region: Europe
- Project Deliverables: Packaging Design, Research
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
