Crickle Creek, a coffee roasting business located in Calgary, Canada, has been crafting weekly, freshly roasted coffee since 1994. While their coffee has stood the test of time and earned a loyal customer base, their brand identity needed a refresh to reflect their innovation and better connect with coffee enthusiasts across generations.

Design Etiquette aimed to give Crickle Creek’s identity a fresh, updated look by designing a logo inspired by the creeks and forests that surround their environment. A sans-serif logotype adds a modern edge, blending their heritage with a contemporary aesthetic that speaks to today’s coffee lovers.

Crickle Creek’s passion for crafting unique coffee varieties and signature blends sparked the need for a flexible, future-proof packaging system. The new packaging needed to not only tell the story of their craft but also adapt to their evolving range of roasts.

Design Etiquette developed six colorful packaging designs paired with a versatile sticker labeling system. These modular elements seamlessly adapt to weekly fresh roasts, ensuring every blend maintains its own personality while staying true to the brand’s cohesive identity. The system offers flexibility, making it easy for Crickle Creek to update their packaging without sacrificing brand consistency.

The redesigned Crickle Creek brand is as inviting as their coffee, capturing the essence of their craft while embracing a style that resonates with coffee lovers. Additionally, all their packaging designs are compostable and eco-friendly, reflecting their commitment to sustainability and their community. The brand now exudes both warmth and innovation, ready to continue its legacy while appealing to the next generation of coffee enthusiasts.