Branding for Hacked BD by Design Etiquette
Introducing Hacked BD: Hyper-Personalized Cold Email Campaigns, Driven by Artificial Intelligence.

Hacked BD is a cold email marketing agency on a mission to transform business development for companies eager to expand their client base and drive growth. Specializing in building highly targeted lists, crafting personalized email sequences, and leveraging artificial intelligence, they generate valuable new leads and opportunities for their clients.

When Hacked BD approached us, they expressed a strong desire for a brand identity that would truly set them apart from the typical tech look that’s so common in their industry. The client envisioned a fresh, artistically inspired visual identity that would differentiate them from the standard “corporate” aesthetic. They wanted something modern yet visually creative, something that would establish Hacked BD as a bold, innovative player in the market. The client also suggested incorporating geometric shapes and abstract patterns, providing a unique visual foundation that would subtly reflect the precision and structure of their AI-driven work processes.

To bring this vision to life, we started with a comprehensive brand strategy and positioning process, carefully defining Hacked BD’s unique voice, values, and audience. With these insights in mind, we created a logotype that subtly captures Hacked BD’s initials, constructed from clean geometric shapes that communicate both simplicity and sophistication. This logotype became the cornerstone of their visual identity, and it laid the groundwork for further creative exploration.

To reinforce this distinct identity, we developed modular patterns and gradients designed to evoke a sense of dynamism and modernity. These bold patterns represent aspects of Hacked BD’s work process, providing an abstract link to the AI and data structures that power their services. Adaptable and versatile, these designs work seamlessly across a variety of applications, both digital and physical, ensuring that Hacked BD’s brand is instantly recognizable wherever it appears.

The final step was translating this unique brand identity into a website experience that not only looked distinct but also effectively communicated Hacked BD’s core values. By pairing geometric patterns with clear, impactful infographics, we built a site that feels fresh, bold, and different — precisely what the client had hoped for. The result is a visually captivating digital experience that highlights how Hacked BD’s hyper-personalized, AI-powered approach to cold email marketing can drive measurable growth for businesses. The streamlined navigation and eye-catching design make it easy for potential clients to understand exactly what Hacked BD offers and how their solutions can help companies reach new heights.

With this brand refresh, Hacked BD now stands out in a competitive industry as a forward-thinking, artistically inclined brand, reinforcing their value as a sophisticated, data-driven partner in business growth. This distinctive approach allows them to connect with clients in a meaningful way, inviting them into a creative, structured, and strategic world of opportunities.