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Design Dissolve Visual Identity by Matheus Ferreira & Co.

Design Dissolve Visual Identity by Matheus Ferreira & Co.

Design Dissolve is an independent design educational institution that provides consultancy services to companies and specialized service professionals, through a holistic multidisciplinary perspective, stimulating the development of skills to transform the reality and perspective of its clients.

The brand carries its disruptive and questioning purpose in its name, which sees the importance of thought and education, as the way to pass on knowledge to its clients to apply to their projects.

Design Dissolve is always looking for creative and innovative solutions that break away from standards, dissolving fixed and outdated ideas, and building thinking with characteristics of transformation, stimulation, and experimentation.

The idea behind the Visual Identity and the logo is to express the modernity of the brand accompanied by some concepts in its design, which can express seriousness in a simple and visually pleasing way for its customers and students in its content.

The concept created for the Design Dissolve logo seeks to show the multiple perspectives found from a holistic view, inspired by the demonstration of the layers of knowledge acquired and the integration between them.

The symbol, formed by several lines, is inspired by fluted glass, where we can see a part within each part of the glass, and which together make a complete vision with several perspectives. Varying the thickness of the lines creates the shape of an eye.

The typography used underwent some changes to achieve greater alignment with the brand’s personality, aiming to communicate ideas of organization and a sense of solution, which leans towards a more objective side without losing its personality.

CREDIT

  • Agency/Creative: Matheus Ferreira & Co.
  • Article Title: Design Dissolve Visual Identity by Matheus Ferreira & Co.
  • Organisation/Entity: Freelance
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Lençóis Paulista
  • Market Region: South America
  • Project Deliverables: 3D Motion, Art Direction, Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Copywriting, Logo Design, Motion Graphics
  • Industry: Education
  • Keywords: Logo Design, Logo, Education, School, Brand, Brand Identity, Visual Identity, Brand Design

  • Credits:
    Art Direction & Design: Matheus Ferreira
    Motion Design: Pedro Ramon
    Copy: Maria Luisa Rabello

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