World Brand Design Society
  • About
  • Submit
  • SEARCH
  • Product
    • Type
      • Bakery
      • Beer & Cider
      • Beverages
      • Condiments
      • Confectionery
      • Cupboard Food
      • Dairy
      • Entertainment
      • Fashion
      • Fast Food
      • Fresh Food
      • Frozen Food
      • Health & Beauty
      • Household
      • Medical
      • Pets & Animals
      • Promotional
      • Snack Food
      • Spirits
      • Wine
    • Format
      • Bag
      • Basket
      • Blister-Pack
      • Bottle
      • Bowl
      • Box
      • Bucket
      • Can
      • Case
      • Clamshell
      • Cup
      • Flow-Pack
      • Jar
      • Keg
      • Pot
      • Pouch
      • Sachet
      • Sleeve
      • Tag
      • Tin
      • Tray
      • Tube
      • Wrap
    • Substrates
      • Ceramic
      • Fabric
      • Glass
      • Metal
      • Plastic
      • Pulp Board
      • Pulp Carton
      • Pulp Fibre
      • Pulp Moulded
      • Pulp Paper
      • Wood
  • Service
        • Type
          • Aerospace
          • Agriculture
          • Chemical
          • Construction
          • Defence
          • Education
          • Energy
          • Entertainment
          • Fashion
          • Financial
          • Food/Beverage
          • Health Care
          • Hospitality
          • Human Resources
          • Information
          • Manufacturing
          • Mass Media
          • Mining
          • Non-Profit
          • Pharmaceutical
          • Public Utility
          • Real Estate
          • Retail
          • Technology
          • Telecoms
          • Transport
        • Application
          • Architecture
          • Building Exterior
          • Building Interior
          • Clothing/Uniforms
          • Digital Ad Campaign
          • Digital Advertising
          • Digital Animation
          • Digital Application
          • Digital Newsletter
          • Digital Promotional
          • Digital Publication
          • Digital Signature
          • Digital Video / TV
          • Digital Website
          • Packaging Logistics
          • Packaging Promotion
          • Packaging Service
          • Photography
          • POP Display
          • POS Display
          • Print Ad Campaign
          • Print Advertising
          • Print Annual Report
          • Print Brochure
          • Print Direct Mail
          • Print Manual
          • Print Promotion
          • Print Publication
          • Print Stationery
          • Retail Design
          • Signage Exterior
          • Signage Interior
          • Social Media
          • Campaign
          • Trade-Fair Stand
          • Transportation
  • Contact
  • ABOUT
  • CONTACT
  • GET FEATURED

News: Design Bridge Partners With Fortnum & Mason on the Packaging Design of a Wild and Rebellious New Chocolate Range

14th November 2019
News: Design Bridge Partners With Fortnum & Mason on the Packaging Design of a Wild and Rebellious New Chocolate Range

Design Bridge is excited to announce the details of its latest work for Fortnum & Mason: a brand new range of chocolates created to appeal to a more contemporary audience. The new caramels, pralines and ganache range has been created to sit alongside the brand’s English Handmade Chocolates, which Design Bridge also worked on, to cater to more adventurous and experimental tastes.

Design Bridge has created the range’s disruptive packaging designs, which are based on bespoke eclectic mixed-media collages created to express the provocative flavour profiles of the chocolates, and appeal to a new generation of consumers. Alongside the packaging, Design Bridge’s 3D team also created an exclusive new chocolate mold for the range.

Chloé Templeman, Creative Director from Design Bridge London, commented, “This range is all about pushing the boundaries in terms of flavour, and some of the more experimental ingredients include yuzu & chilli, black truffle, and oud. We see the range as a rebellious cousin to Fortnum & Mason’s English Handmade Chocolates, which are more traditional in character. The big challenge for this project was to bring the disruptive spirit of the new chocolates to life using design that would appeal to a more adventurous chocolate-lover, whilst maintaining the sophistication of the Fortnum & Mason brand.”

The range is divided into two collections, which Design Bridge describe on pack as ‘A curious selection of caramels’ and ‘A wild selection of nutty pralines and velvety ganache’. Both collections come in four different sizes, plus a large box that combines them all, and Design Bridge crafted the collages individually to ensure that they suited all of the different formats across the range.

Design details include:

– Mixed-media collages that bring out the rebellious and experimental character of the range.

– Eclectic photography, illustration and textures layered together to create abstract patterns relating to the provocative flavour profiles.

– Brambles, feathers, flowers, butterflies and foliage have been woven together in a deliberately dark and mysterious design, creating a disruptive contrast to the English Handmade Chocolates.

– A deep shade of teal adds further mystery and depth to the design while vibrant yellow, orange and flashes of gold express the dynamic, rebellious spirit of the range.

Design Bridge also worked closely with Fortnum & Mason’s chocolatiers to create a brand new mold for the range. Envisaged as a classic oval with a twist, the design is inspired by organic shapes found in contemporary architecture to complement the eclectic range of flavours. Created for exclusive use by Fortnum & Mason, the mold has been carefully designed to deliver optimum mouthfeel and taste, and will only be used for this range of chocolates.

Yvonne Isherwood, Design Manager at Fortnum & Mason, commented, “Design Bridge has successfully managed to create a beautiful and intriguing world for the chocolates. The design marries a sense of mystery with the depth of the experimental flavours, and the adventurous spirit of the range as a whole and we can’t wait to introduce them to our customers.”

CREDIT

  • Design Agency: Design Bridge
  • Article Title: News: Design Bridge Partners With Fortnum & Mason on the Packaging Design of a Wild and Rebellious New Chocolate Range
  • Client: Fortnum & Mason

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0

The World Brand Design Society is the home of consumer and corporate brand design.

Our mission is to provide a supportive community for professionals and students within the design industry and education, while highlighting and addressing wider societal challenges.

Product

  • Bakery
  • Beer & Cider
  • Beverages
  • Condiments
  • Confectionery
  • Cupboard Food
  • Dairy
  • Entertainment
  • Fashion
  • Fast Food
  • Fresh Food
  • Frozen Food
  • Health & Beauty
  • Household
  • Medical
  • Pets & Animals
  • Promotional
  • Snack Food
  • Spirits
  • Wine

Service

  • Aerospace
  • Agriculture
  • Chemical
  • Construction
  • Defence
  • Education
  • Energy
  • Entertainment
  • Fashion
  • Financial
  • Food/Beverage
  • Health Care
  • Hospitality
  • Human Resources
  • Information
  • Manufacturing
  • Mass Media
  • Mining
  • Non-Profit
  • Pharmaceutical
  • Public Utility
  • Real Estate
  • Retail
  • Technology
  • Telecoms
  • Transport
  • About
  • Submit
  • Contact
  • Global Agency Ranking
  • Best Agencies of 2018/19
  • WBDAwards

World Brand Design Society | Community and Awards | WBDS

© World Brand Design Society. All Rights Reserved
Newsletter
Stay Updated
Get the latest news, published design work from around the world and award updates.