Design Agency Creates the Perfect Mexcla
Find your mix with Mexcla, the artisanal tomato cocktail juice that can spice up any day.
Our approach to branding this product was to simply reflect the fresh, hand-crafted, and authentic qualities of the product itself. We succesfully captured the brand’s soul: authenticity and modernity by combining fresh and natural vegetable shapes along with vibrant and tasteful colors.
The bold iconographic elements and energetic colors mixed together emulates how Mexcla too can mix well with almost anything. The final result is a fun, tasty design.
- Design Agency: Eme Design Studio
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Design Agency Creates the Perfect Mexcla
- Brand / Project Name: Mexcla
- External Design Credits: Creative Director, Joel Martinez; Designers: Ana Ruiz, Analaura Fuentes, Mariana López; Photography and Art Direction: Iris Morales
- Production Credits: Codechisa SA de CV
- Strategic Deliverables: Research / Insight, Brand Naming, Brand World, Brand Strategy, Tone of Voice, Product Naming
- Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Brand Creation, Graphic Design, Retail Brand Design
- Location: United States
- Market Country: Mexico
- Market Region: Multiple Regions
- Product Category: Beverages
- Consumer Packaging Format: Bag, Bottle, Box, Wrap
- Consumer Substrate / Material: Plastic, Pulp Board, Pulp Paper