Find your mix with Mexcla, the artisanal tomato cocktail juice that can spice up any day.
Our approach to branding this product was to simply reflect the fresh, hand-crafted, and authentic qualities of the product itself. We succesfully captured the brand’s soul: authenticity and modernity by combining fresh and natural vegetable shapes along with vibrant and tasteful colors.
The bold iconographic elements and energetic colors mixed together emulates how Mexcla too can mix well with almost anything. The final result is a fun, tasty design.
CREDIT
- Agency/Creative: Eme Design Studio
- Article Title: Design Agency Creates the Perfect Mexcla
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Product Naming, Research, Retail Brand Design, Tone of Voice
- Format: Bag, Bottle, Box, Wrap
- Substrate: Plastic, Pulp Board, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
