“Vogels wanted to create a range of limited edition packs to promote the brand’s ethos of ‘loving the great outdoors’ – using both the packaging and a ‘Win Fresh Air’ competition.
With a clear brief to focus on nature, Design Activity developed a range of striking, vibrant insect patterns.
Using a different pattern for each bread variant and a simple, iconic balloon graphic to clearly show the competition element, they are sure to grab consumers’ attention on shelf!”
CREDIT
- Agency/Creative: Design Activity
- Article Title: Design Activity – Vogels limited edition packs
- Project Type: Packaging
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
