Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Dermstore of a Redesign Platform for Skintelligence

Dermstore of a Redesign Platform for Skintelligence

SLATE helped Dermstore focus on who they are at their core; a platform for skintelligence, powered by thier own community of experts, brands and consumers. At the center of the rebrand is the logo, a symbol for exploration and analysis, inspired by a dermatologist’s magnifying glass. The bold yet sophisticated visual identity system helps reinforce their position as a purveyor of the worlds finest professional skincare, and leader in the growing prestige beauty landscape.

CREDIT

  • Design Agency: SLATE
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Dermstore of a Redesign Platform for Skintelligence
  • Brand / Project Name: Dermstore
  • External Design Credits: Creative Director: Brian Steele Designers: Brian Steele, Taylor Goad
  • Strategic Deliverables: Brand World, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Brand Redesign, Brand Guidelines, Brand Rejuvenation, Brand Advertising, Rebranding
  • Service Brand Application: Packaging, Print Promotion, Signage, Website
  • Location: United States
  • Market Country: United States
  • Market Region: North America
  • Project Keywords: beauty, skincare,
  • Industry Category: Retail

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
10
Good
Vote
10
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
9
Good
Vote
11
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
10
Good
Vote
7
Bad
Vote
0