SLATE helped Dermstore focus on who they are at their core; a platform for skintelligence, powered by thier own community of experts, brands and consumers. At the center of the rebrand is the logo, a symbol for exploration and analysis, inspired by a dermatologist’s magnifying glass. The bold yet sophisticated visual identity system helps reinforce their position as a purveyor of the worlds finest professional skincare, and leader in the growing prestige beauty landscape.
CREDIT
- Agency/Creative: SLATE
- Article Title: Dermstore of a Redesign Platform for Skintelligence
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Advertising, Brand Guidelines, Brand Identity, Brand Redesign, Brand Rejuvenation, Brand Strategy, Brand World, Branding, Identity System, Packaging Design, Rebranding, Tone of Voice
- Industry: Retail
- Keywords: beauty, skincare,
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
