The Gandour family business who have been making sweet treats across the middle east since 1857 making products people love. We’ve partnered with them to create a refreshed and delightful brand world full of love for sweet treats icon Yamama. The core of Yamama has always been about connection – particularly that between parent and child – cakes that are shared to bring a little joy to the ones you love most.
We used this foundational idea as the jumping off point for visual storytelling, from a smooth and creamy infinite pattern utilising our ‘Y’, to the literal addition of the word ‘love’ to our refined and modernised logotype.
The new style is expressed with colourful energy and generous abundance – building layers of excitement on top of the refreshed blue background.
Together, we realise a world filled with delicious vibes and a sense of youthful exuberance, fit to compete for the parents of tomorrow.
CREDIT
- Agency/Creative: Derek&Eric
- Article Title: Derek&Eric Revamp Yamama by Celebrating Connection and Sweetness
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Middle East
- Project Deliverables: Brand Design, Brand Identity, Brand Redesign, Brand Rejuvenation, Brand Strategy, Brand World, Branding, Packaging Design
- Industry: Food/Beverage
- Keywords: Branding Design Packaging
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Credits:
Client Partner: Gandour
Typography: Rob Clarke
Strategy: Silas Amos
Production: The London Artwork Co.
