Happy, healthy mealtimes
Challenge
Little Dish was a trailblazer in making fresh meals for young children, building a loyal following of ‘those in the know’, by living and breathing their commitment to healthy, delicious food made with quality and integrity.
But today’s parents are facing new challenges – between soaring food prices, cost of living increases, rising child obesity figures and more two parent working households than ever before, they’re balancing a lot.
Little Dish identified the opportunity to do more to help, by finding ways to add value beyond the food they make.
However, the existing branding lacked assets with the punch and flexibility required to deliver this new strategy with confidence and conviction.
How can a design help a business become a true ally to their consumers?
Solution
Our goal was to evolve the identity into a narratively driven design ecosystem – a welcoming and relatable draw for kids and a useful tool for parents.
This world is formed around a new family of fantastical animals, each elevated with the ‘main character energy’ needed to grab attention and deliver engaging experiences, imbued with unique personality traits and playful props.
The foundations of brand recognition and personality have been enhanced by the creation of a literal ‘Little Dish’ icon, carrying a shelf blocking purple brand colour and overflowing with reassuringly vibrant and healthy ingredients.
Together, these elements form the basis of a visual identity ready to help families have happier, healthier mealtimes.
CREDIT
- Agency/Creative: Derek&Eric
- Article Title: Derek&Eric Reinvents Little Dish With a Character-Driven Identity for Modern Families
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Europe
- Project Deliverables: Animation, Brand Design, Brand Identity, Packaging Design
- Format: Bowl
- Industry: Food/Beverage
- Keywords: Brand identity Visual identity Logo design Flexible branding Packaging design Shelf standout Character-led branding Story-driven design Consumer insight Brand world Strategic design Design for families Food branding
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Credits:
Jon Gibbs: Jon Gibbs
