Challenge: One Living, founded by Jonny Wilkinson in 2018, was born from a mission to make gut health and living foods accessible to all. As the brand expanded into new wellness products, including cold-pressed CBD, the challenge was to maintain consistency and clarity in its identity, while standing out in the increasingly crowded CBD market. The goal was to create a product that was both effective and delicious, offering both physical and mental wellness.

Solution: To communicate the purity and power of cold-pressed CBD, we built on One Living’s existing identity by incorporating key design elements that reflected the brand’s holistic approach to wellbeing:

Iconic 1L Symbol: The bold, central 1L icon continued to anchor the design, ensuring brand recognition.
Natural Colours: Earthy tones and hints of green and purple conveyed both calmness and the natural origins of CBD.
Organic Illustrations: Hand-drawn details highlighted the fresh ingredients, reinforcing the brand’s commitment to quality and natural wellness.
Clear Messaging: Emphasized the dual benefits of positive taste and positive health, making the CBD drinks both approachable and functional.

Impact: The Cold Pressed CBD collection quickly resonated with consumers seeking a natural, enjoyable wellness drink. The packaging not only made the product stand out on shelves but also reinforced One Living’s commitment to providing functional, delicious, and accessible health drinks. As Jonny Wilkinson put it,

“Derek&Eric truly brought our vision to life with a design that symbolises our mission to create delicious drinks that are good for body and mind.”

Why It Matters: The Cold Pressed CBD range perfectly blends the calming effects of CBD with the vibrant, health-focused ethos of One Living, creating a product that is both functional and enjoyable. This design embodies the brand’s commitment to positive health and wellbeing.