A beautiful Heinz Ketchup packaging attempting to look like a traditional brown paper shopping bag full of tomatoes. Amazing how a modern day pouch packaging solution has been made to look like something from the past. Supported by a weaved straw handle, which provides the final touches as a paper bag. Additionally finished off with a delightful typographic solution which frames the Heinz’s identity. Very impressive indeed.
CREDIT
- Agency/Creative: Depot WPF, Moscow
- Article Title: Depot WPF – Heinz Ketchup
- Project Type: Packaging
- Substrate: Metal, Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
