In the heart of Odesa, nestled within a historic building that whispers tales of the past, lies Pivnoy – a haven for craft beer enthusiasts and a testament to the enduring power of tradition. Built in 1888, its story unfolds like a well-worn page. Its life began as a bustling bakery, its aroma of freshly baked bread a constant companion to the city’s streets. The beating heart of this operation resided in the basement, a dedicated workshop where skilled hands tirelessly crafted loaves that nourished the community. However, the winds of change swept through the city after World War II, silencing the once-vibrant ovens and leaving the workshop cloaked in an empty quiet for years.
Pivnoy, with a deep respect for heritage and a keen eye for potential, has breathed new life into these very walls. Recognizing the fascinating connection between beer and bread yeast, a shared element that binds these seemingly disparate worlds, they’ve transformed the space into a haven for those who appreciate the art of craft beer. Step inside Pivnoy, and you’ll be instantly enveloped by a warm and inviting atmosphere, a stark contrast to the once-empty space it once was. The air hums with the gentle murmur of conversation and the joyous bursts of laughter as friends gather to share a delightful experience. Imagine raising a glass of their finest creation, the effervescent liquid catching the warm glow of the lights, and savoring a slice of fresh bread – a subtle homage to the building’s bakery roots. Pivnoy transcends the boundaries of a simple brewery and bar. It’s a captivating tapestry woven with threads of time, a place where the intoxicating aroma of hops mingles with the enduring spirit of history, creating an unforgettable experience that lingers long after your final sip.
CREDIT
- Agency/Creative: Denys El
- Article Title: Denys El Creates Pivnoy Brewery and Bar Branding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Wandry
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Brand Naming, Brand Tone of Voice, Branding, Design, Logo Design, Packaging Design
- Industry: Food/Beverage
- Keywords: branding, brewery, beer, restaurant, logo design, Identity Design, graphic design
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Credits:
Brand designer: Densy El