Rolen is a multidisciplinary auto center and detailing that works in several directions at once: painting and straightening works, premium-class car wash, comprehensive detailing and delivery of cars.

The challenge: We were approached to develop an identity that communicates their attention to details and quality that product offering. The brand name was created from two names of founders, so the letter L is connecting letter, which evokes association with the automotive theme and marks the staircase as a new level in the quality of auto center services.

All brand communication is designed to resemble a cinematic, starring cars.
We used bold and dynamic colors that complement each other in communication and create the right accents when interacting with the target audience – drivers who have only a few seconds to get interested in billboards and posters as they drive along the highway.
We used photographs of large car elements and graphic elements in posters and advertising media to convey attention to detail and set the tone for the brand.

After creating the identity, we worked with the architectural firm to achieve the maximum ratio of graphic design and interior design.
The interior uses beveled dynamic elements of the corporate identity, which are used on printed materials.
Each car box is designed as if the car is on the podium, like a movie star.

As a result, we received many mentions about the opening of an auto center in social networks and on local television channels related to auto themes.