Delow is a leading brand in the realm of furniture and interior design, dedicated to transforming houses into homes. Their passion lies in creating spaces that exude warmth, comfort, and a personal touch, turning ordinary living environments into extraordinary sanctuaries. With an unwavering commitment to quality craftsmanship and attention to detail, Delow has become synonymous with exquisite design, timeless elegance, and a seamless blend of functionality and aesthetics.
To begin, it was crucial to immerse myself in Delow’s world, gaining a deep understanding of their design philosophy and the emotions they aimed to evoke. Delow envisioned homes as spaces that blend warmth, comfort, and personalization seamlessly. Their commitment to quality craftsmanship and attention to detail set them apart in the industry, and it was imperative to capture these qualities in their brand identity.
Collaborating with the Delow team, we engaged in in-depth conversations about their inspirations, the transformative power of design, and the significance of homes as extensions of one’s identity. These discussions served as the foundation for shaping their brand identity, which needed to convey the emotional experience Delow sought to create through their designs.
The logo creation process was a culmination of countless sketches and iterations. The objective was to strike a balance between modernity and timelessness while reflecting Delow’s dedication to transforming houses into homes. After multiple refinements, we arrived at a striking logo that featured an abstract piece of the letter D as wood or pillow if you may. These design elements symbolized the contemporary nature of Delow’s creations and the seamless blend of comfort, simplicity, and elegance they sought to achieve.
Beyond the logo, we extended Delow’s brand identity across various touchpoints, including marketing materials. The chosen color palette, consisting of earthy tones with hints of warmth, evoked a sense of natural serenity that resonated with their target audience. Typography was carefully selected to strike a harmonious balance between modern and classic aesthetics, complementing Delow’s design ethos.
The resulting visual language resonates with Delow’s audience, firmly establishing their brand as a trusted partner in creating homes that exude warmth, comfort, and personalization.
- Agency/Creative: Sky Co.
- Article Title: Delow Furnitures Brand Identity
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Nigeria
- Agency/Creative City: Kaduna
- Market Region: Europe
- Project Deliverables: Brand Guidelines, Brand Identity, Brand Mark, Logo Design
- Industry: Manufacturing
- Keywords: furniture, construction, home, tools
Designer: Muhammad Abubakar