Delord is an automotive aesthetics company located in the city of Muriaé in Minas Gerais (Brazil) specializing in the treatment and revitalization of cars and motorcycles, offering services such as cleaning, polishing and vitrification.

The brand adopts a premium positioning and is prepared to serve
high standard cars, using specialized products, having ample and adequate space in addition to first class tools.

The tone that represents the brand adopts a technical, modern and sophisticated that helps to strengthen the positioning and seeks to strengthen the brand identity.

As inspiration for building the symbol and reinforcing its positioning, we used as a reference the image of the king with the slogan: “feel king”, emphasizing the authority and comfort that the brand aims to provide to customers

The Delord brand was worked with Representation and Brand Promise tools, focusing on visual and nominative construction.

After applying and understanding the dynamic briefing and the owner’s objectives, We defined the positioning of the brand and traced the visual objectives that should compose the construction.

To create the visual representation of the brand, we combined the psychology of colors, shapes, in addition to the gestalt, resulting in a unique and symmetrical symbol. The typography was also worked with care, achieving a fine, exclusive and authorial result.

To visually represent the positioning adopted, we opted for pointed and rectilinear shapes, a special semi-serif typography with regular weight and a palette with three extremely contrasting colors.
The brand also has several applications and variations, all tested at different points
of contact.