Introduction: Delia Olive Oil embodies the essence of Greek heritage and contemporary design, masterfully intertwining the past and present in a seamless fusion of form and function. This case study delves into the design philosophy and elements that make Delia a standout brand in the realm of olive oil packaging and branding.
Origins and Inspiration: The name “Delia” finds its roots in the Greek word “delio,” hailing from the island of Delios, the birthplace of Artemis, the goddess of the hunt. This historical connection serves as the foundation for the brand’s identity, bridging the ancient and modern worlds.
Bottle as a Centerpiece: Delia understands that the bottle is not just a container; it’s a central piece of the brand’s visual identity. Drawing inspiration from two iconic Greek elements – the olive and the amphora – Delia’s bottle takes on a distinctive, organic shape. It embodies the transformation, much like the maturation of an olive over time.
Label: A Tapestry of Authenticity and Modernity: The label, which gracefully envelops the bottle, tells a story of authenticity and modernity. Linear typography for “Délia” juxtaposed with handwritten text for “Olive Oil” creates a tactile experience. The interplay of textures through transparent varnish and green hot stamping adds depth and richness to the label.
Luxury and Elegance: Delia Olive Oil is more than just a product; it’s an experience. The design borrows cues from the world of spirits and luxury, evident in its embossing and assertive styling. Handcrafted calligraphy and illustrations, meticulously created by our in-house team, evoke a sense of artistry and quality.
A Story in Every Element: Each facet of the label speaks to the product’s origin and its delectable flavor. It’s not just packaging; it’s a narrative that elevates the olive oil experience.
Timeless Journey: Delia Olive Oil isn’t just a condiment; it’s a voyage through time, Greek history, and ancient mythology. Every drop carries the essence of Greece’s rich heritage.
Deliverables: Visual identity design, Logo design, Label design and 3D bottle design
In conclusion, Delia Olive Oil encapsulates the spirit of Greek antiquity in a modern, elegant form. This case study showcases how the brand’s design elements harmoniously blend to create a timeless and authentic brand identity.
- Agency/Creative: Studio Boam
- Article Title: Delia Olive Oil – A Harmonious Blend of Antiquity and Modernity
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Paris
- Market Region: Europe
- Project Deliverables: 3D Design, 3D Modelling, Brand Design, Graphic Design, Illustration
- Format: Bottle
- Industry: Food/Beverage
- Keywords: #oliveoil #packaging #graphicdesign #bottledesign #illustration #3Ddesign #grecque
Creative director: Alexandre Arzuman
3D designer: Andy Migevant
Graphic designer: Pauline Laboria