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Delamar Brand Identity and Creation that Works Across all Touch Points

Delamar Brand Identity and Creation that Works Across all Touch Points

Parametro Studio – Delamar

“Delamar is a Mexican company specialised in working with the best fish on the market. Our task was to develop the complete brand identity: naming, slogan, packaging and the overall communication. Our inspiration was the main product itself, the fish. We created a visual identity so simple and evident that our consumer will perceive it as friendly and trustable, even though it’s new on the market. For the packaging we chose a simple cardboard box to stick to the product selling budget itself, where we created a system of graphics that appear on the different boxes to create an appealing and dynamic experience every time.”

 

CREDIT

  • Agency/Creative: Parametro Studio
  • Article Title: Delamar Brand Identity and Creation that Works Across all Touch Points
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Mexico
  • Market Region: Global
  • Format: Box
  • Substrate: Pulp Carton

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