Parametro Studio – Delamar
“Delamar is a Mexican company specialised in working with the best fish on the market. Our task was to develop the complete brand identity: naming, slogan, packaging and the overall communication. Our inspiration was the main product itself, the fish. We created a visual identity so simple and evident that our consumer will perceive it as friendly and trustable, even though it’s new on the market. For the packaging we chose a simple cardboard box to stick to the product selling budget itself, where we created a system of graphics that appear on the different boxes to create an appealing and dynamic experience every time.”
CREDIT
- Agency/Creative: Parametro Studio
- Article Title: Delamar Brand Identity and Creation that Works Across all Touch Points
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: Global
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
