Developing this brand was shaping the way the world sees rent, hospitality and sharing.
We set out to create a unique process that resulted in a visual brand and that imagined your digital products.
With a strong and iconic presence, it represents the constant “under development” in a visual that shows the energy and structure of “changing”. Its visual universe is totally associated with open and participative growth, exploring all platforms and media where the brand comes to life.
The work resulted in a lively, memorable and very proprietary identity, which consolidates Degrall as a startup reference for the market. Your entire visual universe shows work and purpose.
With a palette of fresh, modern and clean colors, a visual system is created that highlights graphic illustration and typography. Shades of blue have the movement and anergy that Degrall must bring to its users, representing the connection of young people with the brand.
Geometric graphic patterns, which explore visual rhythms, progression and repetition, are an extremely versatile element, which can be renewed from time to time, and have numerous functions within the visual identity.
CREDIT
- Agency/Creative: RedHot
- Article Title: Degrall Change With Us
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Photography, Product Architecture, Research, Retail Brand Design, Structural Design, Tone of Voice
- Industry: Real Estate
- Keywords: Design, brandig, aluguel, type, typograph, logotype
