Rebrand Concept Design for ‘The Alnwick Poison Garden’
Located in the Alnwick Garden, The Poison Garden is a deadly attraction featuring over 100 plant species of varying degrees of toxicity. The boundaries of the Poison Garden are kept behind black iron gates which only open for guided tours. T
The output, an individualised brand identity designed to give The Poison Garden a unique presence alongside the main Alnwick Garden Brand. The design was intended to appeal to ‘Dark tourism’ audience, those that travel to dark locations based on their historical value.
CREDIT
- Agency/Creative: Kara Vicca
- Article Title: Deadly By Nature: A Darker Reimagining of the Alnwick Poison Garden Brand
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Experience, Brand Identity, Brand Rejuvenation, Branding, Graphic Design, Rebranding, Tone of Voice
- Industry: Hospitality
- Keywords: Dark, Garden, Morbid, Rebrand, Poison, Horror, Quirky
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
