De Rancho y Puerto It is a young, Mexican family business classified as a boutique butcher shop that sells cattle, fish and poultry with a certificate of free grazing and without hormones. His store is online with home delivery 3 days a week.
The need that “De Rancho y Puerto” had was to convey a different image to the classic of a butcher shop, where the elements and colors, instead of being a piece of red meat, evoke something traditional and powerful, and in turn, something that gives recognition to the animals that are a source of food.
The cultural richness of Mexico allowed us to explore different paths for the realization of this traditional idea, we looked for something made with human hands, from traditional embroidery techniques to wood and clay crafts.
The final result of this study led us to represent the image of an Alebrije, which is a type of handicraft native to Mexico. These are handicrafts made with cardboard or paper, and a wire structure, or with wood (traditionally copal), which are painted with mostly cheerful and vibrant colors. Alebrijes are imaginary beings made up of physiognomic elements of different animals, a combination of several animals, not only fantastic but also real, that form an amazing being.
Our Alebrije De Ranco y Puerto, half bull half fish, represents a tribute to the land and the sea as sources of food, beyond the classic image of a butcher shop, and is a strong representative of traditional Mexican.
Despite being an item loaded with details that adorn it, it can be easily reproduced in different media, both print and digital, in different sizes.
We are very proud to have carried out this project that reminds us of our roots and has met and exceeded our client’s expectations.
- Agency/Creative: Luis Pacheco , Carl Forssell
- Article Title: De Rancho y Puerto Butcher Shop Packaging Design
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: Cuernavaca
- Market Region: North America
- Project Deliverables: Packaging Design
- Format: Bag
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: WBDS Awards, Creative
Art Director: Luis Pacheco
Creative Director: Carl Forssell