“Kokkili” means elephant, a symbol of quiet strength, stability, and wisdom. This meaning became our guiding thought while shaping the tea and its world. We wanted to create something that feels full-bodied and rich, yet gentle and balanced, strength that holds you quietly instead of overpowering you. Kokkili is rooted in the belief that real strength can be soft, calm, and deeply reassuring.
The elephant on the pack, carrying tea leaves, reflects this very idea. It represents patience, care, and a grounded confidence, qualities that feel inseparable from the tea experience itself. It reminds us that some things are meant to be carried with dignity and calm, not rushed or forced. The elephant becomes a metaphor for the way we see tea, steady, thoughtful, and quietly generous.
Tea, for us, is never about speed. It is a slow, mindful ritual that asks you to pause. As the leaves steep, warmth, depth, and comfort unfold gradually. Flavour develops layer by layer, aroma rises gently, and the moment becomes calmer with every passing second. This feeling of “slow becoming” sits at the heart of Kokkili, a reminder that the best things take time to arrive fully and reveal themselves with grace.
Our muted colour palette and visual language are designed to quietly echo this emotion, warmth, aroma, depth, and nature’s calm, so the experience begins even before the first sip. Every element is intentional, understated, and comforting, inviting you into a slower rhythm.
Kokkili is our way of celebrating slowness, intention, and thoughtful strength in a world that often rushes past both.
The brand design is brought to life by Pankti Sheth, Dhavanshi Shah, and Nisarg Bhavsar, shaped under the creative direction of Dhavanshi Shah.








CREDIT
- Agency/Creative: De Icebreaker
- Article Title: De Icebreaker Designs a Calm and Symbolic Identity for Kokkili Tea
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: India
- Agency/Creative City: Ahmedabad
- Market Region: Asia, Europe, Middle East, Global
- Project Deliverables: Packaging Design
- Format: Box, Tube
- Industry: Food/Beverage
- Keywords: Tea Packaging Design
-
Credits:
Founder & Director: Pankti Sheth
Sr. Art Director: Dhavanshi Shah
Art Director: Nisarg Bhavsar









