De Bortoli DEEN Range

The De Bortoli DEEN range is a heartfelt tribute to Deen De Bortoli, a visionary winemaker and beloved patriarch whose philosophy was simple: to craft quality wines for everyone to enjoy. This range embodies Deen’s enduring spirit, his dedication to excellence, and his belief that wine should bring people together. As the label proudly declares, “Our father, everybody’s Deen.” First released in 2005, the DEEN range reflects the values of craftsmanship, authenticity, and accessibility, featuring a diverse selection of varietals that each capture a facet of Deen’s personality and winemaking legacy. Each wine tells its own story, inspired by moments from Deen’s life. Since its inception, the DEEN range has won more than 1,000 awards worldwide, a testament to its quality and consistency. Yet beyond accolades, it remains a symbol of family, heritage, and the enduring philosophy of making exceptional Australian wines accessible to all.

The DEEN range pays tribute to Deen as a visionary, innovator, and storyteller, whose life was dedicated to the pursuit of great wine and family tradition. Each label captures a distinct moment or chapter from his life, turning his personal journey into a visual celebration of character, curiosity, and craftsmanship. Through expressive, illustrative design, every bottle reflects the spirit of Deen’s adventures – from his early days tinkering with machinery and building the family winery from the ground up, to his love of the vineyard, the land, and the people who shared his passion for wine. The labels blend nostalgia with modern artistry, using colour, texture, and storytelling imagery to bring Deen’s legacy to life.

Together, the range serves as both a tribute and a time capsule. Each wine not only embodies Deen’s style but also tells the story of the man behind the name. Just as Deen lived with warmth, humour, and innovation, the labels invite drinkers to share in those moments and raise a glass to a life well-lived and a legacy that continues to inspire. The label’s renovation over the past year further highlights its modern artistry, enlarging DEEN’s images and deepening the shading on the text to more effectively convey the story to consumers as they select wines in-store.