De Arcanjo is a Spirits Brand from southern Brazil. Specialized in products derived from sugarcane, De Arcanjo is a brand born in the roots of an indigenous ancestral region inside the Brazilian Atlantic Forest terroir, in a city called Maquiné. In this project Holy Studio was responsible for the rebranding of the distillery’s brand, in addition to launching its first product in this new phase of the brand. An extra premium cachaça (Brazilian Rum) with 10 years of aging in French oak barrels, characteristics that make it a unique product. The briefing also involved the demand of creating a label that, from the choice of the bottle to the finishes, would bring the sensation of a superior product, carefully produced in a 100% Brazilian production. The strategy pointed to a new brand platform, where a new icon could be placed in all products.
For the label, the choice was a classic look and feel to as 10 years aged Rum is usually a huge achievement for any spirits brand.The result was a memorable project, inspired by the name and tagline of the brand De Arcanjo: “Lift up your Spirit” the concept evokes a mythical spirit of the Brazilian Atlantic forest that rises at the center of the label surrounded by a native forest. Plants, Animals and the elements that create this unique biome were honored in the illustration. A delight for local customers who seek a quality product, but also designed to make the brand known around the world for customers that want to taste the real Brazilian rum.