Background: DCA Influence House is a company focused on solutions for influencers who want to become brands, and brands who want to become influencers. They have a team of professionals with solid experience in communication, leading relevant content projects, campaigns, press advisory, public relations, and influence for major brands in the last decade. The company’s purpose is to increase the impact and connection capacity of influencers in their areas of expertise, amplifying their spaces for conversation, interaction, and reputation in physical and digital environments.

Challenge: The partners of the company contacted us in search of a brand redesign. They wanted to have a solid visual identity to strengthen the business in the market. They sought to communicate what DCA does in a consistent, clear, and professional way, marking a new phase of change where they moved from consulting to an influence agency, leaving behind the rigidity and conservatism of the previous market and diving into a more fluid, dynamic, and constantly transforming world of influence.

Solution: One of our major goals in creating this project was to develop a brand that is eye-catching, authentic, and mature. To achieve the desired result, we combined various elements and graphic aspects. We worked with a color palette composed of shades of purple, one being more sober and sophisticated, and the other more vibrant and striking. The typographic logo was custom-built to convey the fluidity, modernity, and intimacy that the brand needed. Additionally, we also created a pattern made up of visual elements from the brand that impeccably expresses the diversity and versatility of the business.