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Day & Night Coffee Packaging By Studio Metis

Day & Night Coffee Packaging By Studio Metis

Day & Night – A special and luxurious brand of two types of Arabica coffee that had a new product to offer after many years, which was an attractive challenge for studio designers. According to the product sales market, after several designs and several ideas, we came to the result of a design with European origin in 1970, a combination of old lines and typography. The use of the symbol of the sun and the moon indicates the meaning of the brand name and the two types of coffee that complement each other. Also, the decision to use black and white colors was the reason why the product was special compared to other brand products.

CREDIT

  • Design Agency: Studio Metis
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Day & Night Coffee Packaging By Studio Metis
  • Brand / Project Name: Day & Night Coffee Packaging Design 2020
  • External Design Credits: Creative Director: Vahid khezrian, Idea & Design: Nazanin Hedayati
  • Strategic Deliverables: Brand Naming, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Graphic Design
  • Location: Iran
  • Market Country: Qatar
  • Market Region: Global
  • Product Category: Beverages
  • Consumer Packaging Format: Can, Pouch, Tube
  • Consumer Substrate / Material: Plastic, Pulp Board, Pulp Carton

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