” With products ranging from probiotic to 0%, iÖGO’s offerings span the length of the dairy aisle. This poses a design challenge. With so much reach, a big concern for brands is keeping a consistent look. But in a category like yogurt, where each sub-segment has its own unique conventions and audience, differentiation is necessary for consumers to find the right products.
iÖGO turned to Davis to simplify and clarify the portfolio for a more holistic design system; one that speaks to the codes of each sub-segment while keeping the playful, sprightly brand personality at the center.
And of course, we can’t forget about nanö. With its cheeky fruit characters and bold colors, nanö is sure to delight when kids see their yogurt smiling from inside their lunch bags.”
CREDIT
- Agency/Creative: Davis Agency
- Article Title: Davis Design – iÖGO
- Project Type: Packaging
