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David Espinosa IDS Concept for a Coca-Cola Café Coffee Experience

David Espinosa IDS Concept for a Coca-Cola Café Coffee Experience

This project is a visual proposal for the product (Coca-Cola with coffee), this concept was presented to a brand consulting company, the objective in this task was to propose a design based on colors or gradients, delicate finishes (opaque) , the brand logo and the use of fonts that will be connected to the product if you need to use illustrations of any kind on the packaging.

CREDIT

  • Agency/Creative: David Espinosa IDS
  • Article Title: David Espinosa IDS Concept for a Coca-Cola Café Coffee Experience
  • Organisation/Entity: Concept, Non Published
  • Project Type: Packaging
  • Agency/Creative Country: Colombia
  • Market Region: South America
  • Project Deliverables: Brand Architecture, Brand Strategy, Packaging Design, Tone of Voice
  • Format: Can
  • Substrate: Metal, Plastic

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
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Implementation: Attention, detailing and finishing of final solution
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Presentation: Text, visualisation and quality of the presentation
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