Monterra welcomes their new flagship series of wines, ‘Élevage’. Élevage is a french winemaking term – meaning, the skill of blending in the cellar and raising the potential of exceptional grapes to deliver something profound in the bottle. Monterra’s Élevage wines celebrate their winemaker’s honed skills and years of craftmanship. The highest quality, created in small batches. In a nutshell; these wines are the best of the best. The design concept takes cues from opulent French fashion brands to portray a premium offering in a meticulous but minimalist tone.
CREDIT
- Agency/Creative: David Byerlee Design
- Article Title: David Byerlee Design Creates New ‘Élevage’ Series for Monterra
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Multiple Regions
- Project Deliverables: Brand Architecture, Brand Creation, Brand Strategy, Branding, Packaging Design
- Format: Bottle
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
