“Vintage Soda watches are unique timepieces that are inspired by the creativity from America’s favorite soda beverages. The 1950s are regarded as some of the most ingenious years in the visual world for American soda companies. The idea behind Vintage Soda originated from this exact time in history, also known as the Pop Art era.
The creativity showcased back then has influenced the evolution of today’s graphic arts. Each Vintage Soda watch represents a popular soda drink. From the cap to the label, the watch reflects the taste and spirit of the drink with a little hint of nostalgia.
The classical collection includes six different sodas: Ginger Ale, Black Cherry, Club Soda, Bat Juice, Tom Collins and Coffee Soda, a true nod to the identity of Thirsty Watch®. Wearers can choose a watch that encompasses their personal style; better yet a watch that leaves little room conformity.”
“Vintage Soda goes against the grain and removes complex technology (Wi-Fi or Bluetooth) to offer a timeless wrist watch that defines style, personality and individuality. No need to worry about a bulky design or a distracting screen; no more notifications interrupting the day; let your cellphone do that!
The graphic cap in the center of the dial replaces the standard central hand by rotating 6 degrees every second. The interchangeable bracelets come standard, 18mm wide with a case width of 35mm. The strap system allows the wearer to alternate easily for the wide range of
chic bracelets (leather, steel mesh or NATO). Thirsty Watch® goes even further and places each watch inside the individual signature packaging soda bottle.”
CREDIT
- Agency/Creative: David Attias
- Article Title: David Attias – Vintage Soda Watch
- Project Type: Packaging