Darkroom Brand Identity

Darkroom develop high quality mockups for graphic designers, studios & start-ups.

Drawing inspiration from 1970’s film photography, we developed a cinematic, restrained design system.

The wordmark, set in FK Screamer with tight tracking, is a bold statement designed to disrupt the mockup landscape. By contrast, the secondary typeface ITC Clearface, is an elegant timepiece of the 70s – helping give the brand a timeless sense of integrity.

The default product texture, a series of uninterrupted white squares, is a nod to analogue contact sheets – further tying the brand to the overarching photography motif. The repetition of the shape alludes to the iterative nature of building mockups out of 3D.