“While working on this project I was inspired by the female nature. The True chocolate – is a story of real Femininity. Bright rich colors, typography inspired by fashion magazines, light flying flavor composition and the playful tiara from chocolate emphasize the female character of the brand. The edges of taste show different sides of femininity by revealing themselves.
Unpredictability, fashion mania and desire to be attractive in any situation – this is all about women. Change, be different, but still stay women. This is True femininity. Tender Mint, Dreamy Lavender or Flirty Cherry… This is just the beginning. The story to be continued.”
CREDIT
- Agency/Creative: Daria Ksenofontova
- Article Title: Daria Ksenofontova – TRUE. High quality chocolate.
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
